EMPLOYER:
Sports Illustrated
ROLE:
Digital Designer
Motion Designer
CATEGORY:
Digital Design
Motion Design
DATE:
Summer 2019 - Present
SPORTS ILLUSTRATED
In what ways can the addition of motion elements enhance a brand’s overall reach and consumer interaction?
Below is a collection of work designed to display across multiple of SI’s digital platforms.
Animated Logos
Over the years, I have been tasked with bringing the branding from individual magazine issues to life for our digital rollouts. These pieces appeared across our website and social platforms as video bumpers.
Instagram Story Animations
When our editorial stories have elements screaming to be shared on social, I get to work from the base print pieces and reimagine how that material can best be repurposed in a digital format, like these two here:
Social Media Cover Teaser
At the end of every issue, I get the opportunity to create a teaser video for our Instagram account to promote the magazine’s release. Working from the original print design, I pull stylistic elements and reincorporate them into a succinct preview animation targeted at increasing the CTR of our cover stories. Below is a selection of some of my favorites.
