SPORTS ILLUSTRATED

How can daily digital content continue to feel fresh while relying on the same brand assets?

As part of my role at Sports Illustrated, I worked along side my creative team and SI’s editing team to help create sets of Daily Cover graphics that ran as the thumbnails for the featured story of the day. This consisted of repurposing print material to fit the needs of our digital content as well as creating new concepts from scratch. Below is a selection of some of my favorite meditations on the never-ending relationship between type and image.

TEAM:
Editorial: Sports Illustrated
Creative Director: Stephen Skalocky
Art Director: Stephen Goggi
Designer: Laura Angle
Production Manager: Daniel Larkin
Photo Editor: Abigail Nicolas