THE GREEN MANSION
The ask was to honor the mansion’s history while bringing it’s new brand as a vibrant and artistic multi-use building located in the heart of bustling Syracuse, New York into the present. With that as the guiding star, I wondered:
How can the brand harmoniously intertwine the past, the present, and the unique energy of the local population?
In collaboration with the team at Black Cub, I crafted a visual system that allows the vibrant history of the Queen-Anne styled mansion to shine through without compromising on visual modernity. Most importantly, the local community can feel right at home in their newest downtown hotspot!
*All renders courtesy of The Green Mansion team.
TEAM:
Agency: Black Cub Productions
Founders: Eric Derachio Jackson Jr. & Mylz Blake
Art Director: Laura Angle
CFO: Ngozi Inyama
ROLE:
Visual Identity:
- Logo System (Primary, Secondary, Monograms)
- Brand Guidelines
- Promotional Flyer
- Large-Scale Sign
