Your favorite childhood candy, reimagined. Inspired by the beauty of traditional Japanese origami, Origummy gummies take the taste and texture of one of America’s most beloved confections and produce them in a revitalized format lovable by all.
Brands are built on consistency, and there’s no better way to ensure a cohesive company image than through a brand standards book. Below are a few of my favorite spreads from Origummy’s Brand Standards. Strongly influenced by bold typography and structured grid systems, the pages not only detail the brand’s visual style, but encompass it as well.