Nespresso Professional
The SHRM Annual Conference and Expo is a highly anticipated event for professionals in the HR field. Nespresso Professional had the opportunity to sponsor the 2025 Executive Lounge for senior attendees to mingle, network, and relax. While these executives are not making the day to day purchasing decisions for their prospective companies, they are in charge of those who do. So the question becomes:
How can Nespresso Professional not only increase brand awareness but also orchestrate continuous moments of positive brand engagement with these top execs?
Working alongside my BrandTuitive team, I managed and designed the full suite of collateral for the lounge from initial conception to final production. With 175+ new leads, high praise for the lounge experience, and an invitation for a full SHRM takeover in 2026, we would call this event a success!
TEAM:
Agency: BrandTuitive
Founder: Jeanine DeBar
Chief Strategy Officer: Leigh Davidson
Strategy Director: Elyse Stefaniak
Designer: Laura Angle
Brand Manager: Hannah McKenzie
Experience Team: Enthuse Marketing
ROLE:
Art Direction and Design:
- Branded backwall
- Pillows
- Coasters
- Menu cards
- Large and small scale promotional signage
- Digital assets for the SHRM website and app
