How do you convey the nuance of culture while creating a campaign worthy of people’s attention?
Why is this even a question? Well, One very special night a year, Copenhagen city center comes alive for a celebration of everything that makes the city one of a kind. In order to promote the event, known as Kulturnatten, the organization creates a new and unique campaign to remind citizens to mark their calendars for the extraordinary night.
target audience: Copenhagen community (ages 14-70)
role: research, ideation, art direction, print design, photo illustration, motion design
timeline: fall 2019
category: brand identity
Exploration and Research
After having thought on the concept of culture for over a week, I couldn’t get past its importance to defining, and therefore uniting or separating, people. At its core, culture is equally the combination of the people within a community while simultaneously guiding and defining the set standards for these same groups. It was in this moment I realized I wanted to create something that highlighted that came together to create a final piece.
